Web Marketing All-in-One Desk Reference For Dummies

Everyone’s doing it — Internet marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down internet marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: * Establishing a Web Presence * Search Engine Optimization * Web Analytics * E-Mail Marketing * Blogging and Podcasting * Social Media Marketing * Online Advertising & Pay-Per-Click * Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to * Maximizing Internet potential for your business and ranking high in searches * Tracking how your ads, pages, and products perform * Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read * Creating a blog or podcast that helps you connect with clients * Using social media outlets including StumbleUpon, Facebook, and Twitter * Leveraging mobile technology * Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.